If you are planning to start or have recently started your business, you may be looking for sound advice or recommendations that will help you get on the road to success. To get started or boost your business, SmallBusinessAct suggests 10 tracks to follow inspired by successful SMBs
It’s important to promote your business to new prospects and sign contracts to grow your business. But first and foremost, you must focus your efforts on building loyalty among your existing customers.
They represent a major strategic challenge for any business executive, because a satisfied clientele is an excellent advertisement for your company and ensures the recurrence of your turnover.
Moreover, it is of little interest to attract new customers at all costs if you can not retain the old ones near you. In addition, know that it is up to 10 times more profitable to sell a product to an existing customer than to seek to acquire a new one!
You have to bond with your customers a privileged relationship. Above all, do not take it for granted and listen to their needs!
Indeed, it is not only a question of proposing a quality product. Three out of four customers abandon a supplier for other reasons, including negative experiences with unfriendly or uncomfortable staff, poor reception or poor after-sales service.
Remember to keep in touch with your customers, take the time to meet them, to understand if their needs have evolved, to adapt your offer according to their demand, and on occasion, think about making a small commercial gesture, always welcome in these times of financial crises.
Indeed, it is often through a hard core of satisfied customers that we develop its network and ensure the sustainability of its business.
If you want to put all the chances on your side, a rigorous planning of each aspect of your development is necessary. Establishing sound forecasts means thinking about every situation, every alternative, every branch of your business.
It’s about calculating the risks and opportunities of your environment while keeping your development goals in mind, and it lets you see where you’re going.
Do not underestimate the importance of recruiting and especially of retaining the right people. Your employees are the representatives of your company and will interact with all your interlocutors; they convey the image of your company, especially to your customers.
Recruit high-potential profiles, and coach them to become proficient.
To be able to follow your strategy, they need to understand exactly where you want to go and what you want from them.
Be involved in the recruitment process. Define as precisely as possible each position you create in your company. Express your expectations and vision clearly to all newcomers.
And make sure they want to stay in your business! Knowing how to recruit and keep a good team around you is particularly strategic: on the one hand, having experienced people with you who are familiar with your business is an asset for your growth; on the other hand, it is the continuity in the quality of service that you offer to your customers that increases their loyalty.
You may feel that you really know your business, follow your dashboards and indicators, take into account customer feedback, and communicate with your managers often.
In short, you have the impression to have a good overview. But the truth is that if you stay in your office and only inform yourself with “nonsense,” you are likely to miss things.
It can be very useful to go to some meetings where you have not planned to go, to meet your customers in person, to answer the phone or to check inventory yourself from time to time.
Go see on the ground! This will undoubtedly be an opportunity to learn a great deal about the concrete way in which the operations of your company operate. It’s impossible to be aware of reality without regularly taking the time to verify the value chain of your compan
You have to make sure that your entire team goes in the same direction. A good unity of action requires good communication. That’s why you need to clearly explain your strategy and vision to all employees.